{"product_id":"creating-you-co","title":"Creating You \u0026 Co.","description":"\u003cdiv\u003e”Stop looking for the right job,” career couselors now tell us. ”Start thinking of yourself as the head of a small business called 'You \u0026amp; Co.,' and view employers as potential customers. That's the key to a successful career.” That all very well, but \u003ci\u003ehow?\u003c\/i\u003eNo one is better at explaining the new world of work better than William Bridges, inventor of the term ”You \u0026amp; Co.” In \u003ci\u003eCreating You \u0026amp; Co.,\u003c\/i\u003e he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers \u003ci\u003eManaging Transitions\u003c\/i\u003e and \u003ci\u003eJobShift.\u003c\/i\u003e By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.\u003ci\u003eCreating You \u0026amp; Co. \u003c\/i\u003eprovides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This ”D.A.T.A.” is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your ”product” and spotting your ”market.” By the end of this book, you'll think about your work in a new way—you'll think like the CEO of You \u0026amp; Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you're best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You \u0026amp; Co. takes, we will all need to learn the \u003ci\u003eCreating You \u0026amp; Co.\u003c\/i\u003e approach to prosper in the years ahead.\u003c\/div\u003e","brand":"Balance","offers":[{"title":"Default Title","offer_id":42278594642098,"sku":"9780738200323","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/7418\/0786\/files\/missing-cover_dde5ddea-d225-46e6-a7d9-0e4edf8ea1f4.jpg?v=1741641754","url":"https:\/\/shop.hachettebookgroup.com\/products\/creating-you-co","provider":"Hachette Book Group","version":"1.0","type":"link"}