{"product_id":"no-is-a-four-letter-word-1","title":"No Is a Four-Letter Word","description":"\u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e bestselling author and six-time WWE champion Chris Jericho shares 20 of his most valuable lessons for achieving your goals and living the life you want.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chris Jericho has known what he wanted out of life since he was a teenager: to be a pro wrestler and to be in a rock 'n' roll band. Most of his high school friends felt that he lacked the tools necessary to get into either, but Chris believed in himself. With the wise words of Master Yoda echoing through his head (\"Do or do not. There is no try.\"), he  made it happen. As a result, Chris has spent a lifetime doing instead of  merely trying, managing to achieve his dreams while learning dozens of  invaluable lessons along the way.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eNo Is a Four-Letter Word\u003c\/i\u003e distills more than two decades of showbiz wisdom and advice into twenty  easy-to-carry chapters, including:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eDeveloping a strong work ethic thanks to WWE chairman Vince McMahon,\u003c\/li\u003e\n\u003cli\u003eRemembering to always look like a star from Gene Simmons of KISS,\u003c\/li\u003e\n\u003cli\u003eLearning to let it go when the \u003ci\u003eAmerica's Funniest Home Videos\u003c\/i\u003e hosting gig goes to his rival,\u003c\/li\u003e\n\u003cli\u003eAdopting a sense of perpetual  reinvention from the late David Bowie,\u003c\/li\u003e\n\u003cli\u003eMaking sure to sell himself like  his NHL-legend father Ted Irvine taught him, and\u003c\/li\u003e\n\u003cli\u003eGoing the extra mile to  meet Keith Richards (with an assist from Jimmy Fallon).\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e Now, in the hopes that those same principles might help and inspire his legions of fans, Chris has decided to share them while recounting the fantastic and  hilarious stories that led to the birth of these rules. The result is a fun, entertaining, practical, and inspiring book from the man with many  scarves but only one drive: to be the best. After reading \u003ci\u003eNo Is a Four-Letter Word\u003c\/i\u003e, you'll discover that you might have what it takes to succeed as well...you just need to get out there and do it. That's what Jericho  would do.","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":41514451992754,"sku":"9780306921889","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/7418\/0786\/files\/O_75675d0d-7021-4098-a0f2-d2efa73aff6d.jpg?v=1769166114","url":"https:\/\/shop.hachettebookgroup.com\/products\/no-is-a-four-letter-word-1","provider":"Hachette Book Group","version":"1.0","type":"link"}