{"product_id":"polling-matters-9780759511767","title":"Polling Matters","description":"\u003cdiv\u003e\n\u003cb\u003eFrom The Gallup Organization-the most respected source on the \u003c\/b\u003e\u003cb\u003esubject-comes a fascinating look at the importance of measuring public opinion in modern society.\u003c\/b\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eFor years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: \u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eWhat polls really are and how they are conducted \u003c\/li\u003e\n\u003cli\u003eWhy the information polls provide is so vitally important to modern society today \u003c\/li\u003e\n\u003cli\u003eHow this valuable information can be used more effectively \u003c\/li\u003e\n\u003cli\u003eand more...\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":67933018095794,"sku":"9780759511767","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/7418\/0786\/files\/9780759511767.jpg?v=1794060112","url":"https:\/\/shop.hachettebookgroup.com\/products\/polling-matters-9780759511767","provider":"Hachette Book Group","version":"1.0","type":"link"}