{"product_id":"selling-the-invisible-1","title":"Selling the Invisible","description":"\u003cb\u003eSELLING THE INVISIBLE\u003c\/b\u003e is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. \u003cb\u003eSELLING THE INVISIBLE \u003c\/b\u003ecovers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eGreatness May Get You Nowhere  \u003c\/li\u003e\n\u003cli\u003eFocus Groups Don'ts  \u003c\/li\u003e\n\u003cli\u003eThe More You Say, the Less People Hear \u0026amp;  \u003c\/li\u003e\n\u003cli\u003eSeeing the Forest Around the Falling Trees.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":41515186782386,"sku":"9780446672313","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/7418\/0786\/files\/O_53fd55ab-f0de-43d9-824b-0f9d0b179041.jpg?v=1774584193","url":"https:\/\/shop.hachettebookgroup.com\/products\/selling-the-invisible-1","provider":"Hachette Book Group","version":"1.0","type":"link"}