{"product_id":"the-design-of-future-things-9780465013036","title":"The Design of Future Things","description":"\u003cb\u003eAn illuminating look at smart technology, by the legendary designer and author of\u003ci\u003e The Design of Everyday Things.\u003c\/i\u003e\u003cbr\u003e  \u003cbr\u003e “Written with wit, authority and the pragmatic, everyman touch that probably made Norman so good at his job in the first place.”—\u003ci\u003eBBC Focus Magazine \u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eThe Design of Future Things\u003c\/i\u003e, bestselling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by engineers and industrial designers of tomorrow’s blinking machines. A fascinating look at the perils and promise of the intelligent objects of the future, \u003ci\u003eThe Design of Future Things\u003c\/i\u003e is a must-read for anyone interested in the dawn of a new era in technology.  ","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":67920672620722,"sku":"9780465013036","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/7418\/0786\/files\/9780465013036.jpg?v=1794016879","url":"https:\/\/shop.hachettebookgroup.com\/products\/the-design-of-future-things-9780465013036","provider":"Hachette Book Group","version":"1.0","type":"link"}