{"product_id":"the-space-barons-9781610398305","title":"The Space Barons","description":"\u003cb\u003eA \"\u003c\/b\u003e\u003cb\u003epacy, smartly reported\" \u003ci\u003e(Financial Times) \u003c\/i\u003eaccount of the historic quest to rekindle the human exploration and colonization of space led by two rival billionaires\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Space Barons\u003c\/i\u003e is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons – Elon Musk, Jeff Bezos, Richard Branson, and Paul Allen – have founded some of the biggest brands in the world – Amazon, Microsoft, Virgin, Tesla, PayPal – and upended industry after industry. Now they are pursuing the biggest disruption of all: space.\u003cbr\u003e\u003cbr\u003e Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of the birth of a new Space Age. Detailing the rivalry between hard-charging startups and established contractors, \u003ci\u003eThe Space Barons\u003c\/i\u003e traces the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":67879673626802,"sku":"9781610398305","price":1.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/7418\/0786\/files\/9781610398305.jpg?v=1793714769","url":"https:\/\/shop.hachettebookgroup.com\/products\/the-space-barons-9781610398305","provider":"Hachette Book Group","version":"1.0","type":"link"}