{"product_id":"we-were-feminists-once-1","title":"We Were Feminists Once","description":"Feminism has hit the big time. Once a dirty word brushed away with a grimace, \"feminist\" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what's long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces.\u003cbr\u003e\u003cbr\u003e But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's media and pop-culture marketplace, after all, hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent -- or less -- of the man's dollar, and vicious attacks on women, both on- and offline, are utterly routine.\u003cbr\u003e\u003cbr\u003e Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, \u003ci\u003eWe Were Feminists Once\u003c\/i\u003e is the story of how we let this happen, and how we can amplify feminism's real purpose and power.","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":41518782742706,"sku":"9781610397735","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/7418\/0786\/files\/O_59680914-a10d-4573-a0c6-f15986152ece.jpg?v=1772213969","url":"https:\/\/shop.hachettebookgroup.com\/products\/we-were-feminists-once-1","provider":"Hachette Book Group","version":"1.0","type":"link"}